Dr. Don Roy, Professor at MTSU presenting on NIL in college athletics
Don Roy is professor of marketing at Middle Tennessee State University. He has enjoyed a marketing career spanning more than 30 years, even longer if you count his newspaper route in middle school.
After graduating from Mississippi State University with a degree in marketing, Don spent the first 10 years of his career in department store management and consumer packaged goods sales. It was during this time that he became inspired for the next stage of his marketing career. While completing an MBA at Mississippi College, Don decided to follow in the footsteps of professors that influenced him during his graduate program and become a college professor. He graduated with a Ph.D. in marketing from the University of Memphis. He has been a faculty member in the Jones College of Business at Middle Tennessee State University since 2000.
Preparing the next generation of marketing professionals motivated Don to become a professor, and he has relished the chance to train future marketers over the past two decades. He has received teaching awards from the Marketing Management Association and Middle Tennessee State University.
Don has merged two of his professional passions—branding and mentoring— in his research. He has written two books on personal branding including Me: How to Sell Who You Are, What You Do, and Why You Matter to the World and Brand New Year: 52 Ways to Create a Distinctive Personal Brand. Don also published Solved: How to Get More from Your LinkedIn Experience. A long-time focus of Don’s academic research has been sports marketing. He is co-author of a sports marketing textbook and has published research in several academic journals including Journal of Advertising, Psychology and Marketing, and Sport Marketing Quarterly.
Don lives in Murfreesboro, Tennessee, with his wife of 35 years, Sara. They have three adult sons.